Get granular with your targeting strategy, build content assets that specifically address the micro-problems facing each stakeholder and target each end-users, influencers and decision-makers with the right content. As more marketing content is created, the burden of finding the right content is on your customer.

bLine’s technology is an AI engine that learns customer interests in your products and personalizes the online experience. Improve engagement, relieve customer from the need to actively search for the relevant information on site by personalizing each customer interaction. At the heart of bLine’s technology is a sophisticated set of AI algorithms that can understand customer interests and match content to each customer.

The unique culture of the B2B industry requires marketers to know and understand the needs of both the individual buyer and the company as a whole. Serving more than one single audience requires a strong marketing approach that includes micro-targeting. bLine enables creating a cross-channel personal experience for each customer and to target each customer with a consistent message in social, blog, email, as they browse the web and when they visit your site.

bLine’s marketing software has everything you need to run successful inbound and outbound marketing campaigns that make people interested in your business and happy to be your customer. It’s all your marketing tools — all in one place.

Create a strategy that concentrates sales and marketing resources on a clearly defined set of target accounts within a market, with clear knowledge of each opportunity. Employ personalized campaigns designed to resonate with each account. Increase your marketing ROI with ABM.

Brings all knowledge of opportunities on each account to the sales team. Assists in expediting sales cycle by making content that drives deals seamlessly available when they need it most. AI algorithms match content to customers, and provide easy access for the sales team to attach chosen document upon sending email.