Today's shoppers attention span is low giving online stores only a few minutes to attract a customer. In addition with the use of smaller screens, there is a limit to the amount of products that can be viewed in a single online session. Real advantage is achieved by offering a focused and personal experience online, understanding each individual's taste and making the right offer at the right time. BLine Personal Recommendation Engine continuously makes personal recommendations to each visitor, as if accompanied by a personal stylist. Personalization is key to creating an optimal mobile experience.
Be able to reach customers through different channels with the right offers. Execute 10s and 100s of pinpoint campaigns automatically, targeting based on behavioral attributes such as new visitor, existing value customer, window shopper, etc. combined with products that will interest them the most. Combining behavioral attributes with preferences for products gives the marketer a very powerful tool to achieve marketing goals.
Make educated marketing decisions based on supply and demand analysis of products and customers. For low demand products, target customers that have preference for this product with a click of a button. Run promotions for specific products to subsets of your customer maximizing reach and profitability. Analyze high demand products understanding customer's behavior in realtime enabling the ability to react to available supplies.
Reach out to your social influencers with the right product. BLine platform identifies your social influencers combined with the knowledge of their preferred products. Reaching out to these individuals with the right product can create a new efficient marketing channel.